Webmarketing, or digital marketing in some cases, brings together a range of levers that help companies generate business on the Internet. These days, webmarketing has become an essential part of the life of any company wishing to stand out on the Internet. Without it, it is virtually impossible to communicate effectively and grow your business online. So it's important to find out more about webmarketing: what it is, what it involves, what's at stake and what the benefits are.
The main challenge in web marketing is to optimise website traffic, i.e. to increase the number of visitors.
This may involve generating revenue through advertising, increasing the number of orders placed on a merchant site or simply making the site more visible. To achieve this, the use of certain marketing levers is essential. These include:
Also known as SEO, Search Engine Optimisation brings together the various techniques used to position a site and its content among the top results of search engines. We could even say mainly on Google. To achieve this, optimisation must begin at the very first stages of the site's creation.
Whether in our personal or professional lives, the use of social networks, as well as playing an important role, has now become unavoidable. This lever is similar to the word-of-mouth system, which until now has been practised on the internet. It allows you to spread the word about your products, services or activities to a large number of people, without them having to go anywhere. For example, Facebook is one of the most widely used social networks, and is favoured by B2C (Business to Consumer) advertisers, but B2B should not be overlooked.
It's not enough just to implement a good marketing strategy. Performance must also be measured in order to fine-tune it in relation to results. This analysis involves studying and reporting a company's web data, with the aim of understanding and optimising its site (for example) if possible.